‘Our foods the business’ – developing a creative and playful brand for Fresh Direct.

Fresh Direct, a family business, fanatical about fresh produce wanted to update their brand to visually communicate the passion and dedication that the team devote to their business.

The logo design with its handwritten and organic form portrays a friendly and welcoming style that stands out amongst their corporate competitors.

The bright and stylish illustrations showcase the companies unique and quirky essence. And together paired with the playful and clever food puns injects personality into the brand.

The bold and bright illustrations and brand style are shown below on the lorry fleet, website, across stationery and the company brand book.