‘Our foods the business’
Developing a playful and vibrant brand
Fresh Direct
Sector: Food & Drink
Fresh Direct, a family-owned business passionate about fresh produce, sought to revitalise their brand to visually convey the enthusiasm and commitment that their team brings to the industry. The rebrand was focused on creating a bold, playful identity that sets Fresh Direct apart from its more corporate competitors.
Working in collaboration with another designer the redesigned logo features a handwritten, organic style, evoking a friendly, approachable feel while standing out in the competitive fresh produce market. Bright and stylish illustrations capture the brand’s unique and quirky essence, while playful food puns are integrated throughout the visual identity to add a sense of fun and creativity.
This vibrant new brand style is applied across key touchpoints, from the fleet of lorries and the website to stationery and the company brand book. Each element is carefully designed to maintain a cohesive visual identity, reflecting Fresh Direct’s commitment to delivering fresh, high-quality produce with a personal touch.
The result is a standout brand that resonates with both loyal customers and new audiences, communicating Fresh Direct’s passion for freshness and customer satisfaction through every visual interaction.
Brand strategy • Brand Identity • Graphic Design • Vehicle Livery
