Finding you ‘the perfect home’.

In a saturated market in Caversham, our client at Masons Estate Agents asked us to design an advertising campaign that stands out from the crowd.

Avoiding all the Estate Agents clichés Butterscotch Design devised ‘The perfect home’ campaign. Focusing on the fact no move is the same, we played on the experience Masons has in helping to find a perfect home. Bold and stylised illustrations of creatures and their natural habitat take a playful turn and were manipulated to work across a variety of media including advertising boards, website banners, flyers and a creative direct mailing piece.

Another creative and playful idea was presented to Masons; ‘a recipe for the perfect house move’.

With A boards and adverts designed to look like a rustic chalk board with an ingredients and method list that make up the ‘perfect move’, the campaign would be launched with a wooden spoon direct mailer branded with the campaign strapline together with a business card attached to the spoon.