A clean, sophisticated typographic brand for residential specialists

Pitch Architects

Sector: Residential Design

Pitch Architects, a RIBA-certified practice specialising in residential developments, approached us with a vision for a clean, modern brand that would reflect their commitment to precision, intricate detail, and outstanding design. The goal was to craft a brand identity that was stylish, refined, and instantly recognisable.

We began by exploring a range of ideas and typographic options to create a sleek and timeless brand mark. The final logo is inspired by the classic Baskerville font, which was refined and modernised to create a unique and elegant symbol for Pitch. The rounded serif exudes sophistication while maintaining a friendly and approachable tone, perfectly capturing their blend of creativity and professionalism.

The corporate palette consists of a deep, rich blue to communicate authority and trust, accented by a vibrant orange that adds energy and personality when used sparingly across the brand’s collateral.

A cohesive suite of corporate materials was developed, including business stationery, email footers, and presentation templates. Each item was designed to reflect the polished aesthetic of the brand, ensuring that clients experience consistency and professionalism in every interaction.

The website concept focuses on highly visual storytelling, showcasing current and completed residential developments through stunning project imagery and concise design narratives. Visitors are guided through the architectural detail and design precision that Pitch brings to every project. The site is intuitive and user-friendly, with a clean, minimalist layout that mirrors the brand’s refined ethos.

By creating a cohesive and stylish brand identity, Pitch Architects is positioned as a leading name in residential design. The combination of classic typographic influence and modern branding principles ensures their brand stands out in the competitive architectural space, offering a fluid experience from initial contact to project completion.

Brand strategy • Brand Identity • Website Design • Graphic Design • Stationery Design