A typographic style for Pitch Architects.

 

Pitch came to us with a clear idea that they wanted a clean, modern brand developed for their RIBA Architectural practice that specialises in residential developments. Being an advocate for intricate detail and great design our client wanted a refined and stylish typographic finish to the brand mark.

We presented a selection of ideas and they decided on the refined and elegant mark, which is based off the classic Baskerville font, refining to make it more modern and unique to Pitch. The clean rounded serif font exudes style while being professional and friendly. The corporate rich dark blue colour used predominantly throughout the brand collateral is accented with a bright orange colour which used sparingly injects personality into the brand.

A range of corporate collateral was produced for them including, stationery and email footers. The website concept is highly visual focusing on current and sought-after developments that Pitch have worked on and gives the customer a clear view of the design and architectural detail achieved through working with Pitch Architects.

Some of my earlier idenity concepts…

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