Own a unique place in British history.

Berkeley Group – Roehampton House

Sector: Place Branding • Luxury Property

Roehampton House, an unparalleled collection of 24 luxury properties, is set within an exceptional Grade I listed building and developed by St James, part of the Berkeley Group. The branding and design needed to communicate the unique heritage and exclusivity of the development while appealing primarily to an overseas market.

The branding and design emphasised the unique opportunity to own a piece of British history, highlighting the development’s exclusivity and heritage through fine detailing and refined typography. The design elegantly balanced modern luxury with traditional charm, reflecting the Grade I listed building’s rich architectural legacy.

The marketing brochure takes potential buyers on an emotive and visual journey, beginning with the fascinating history of the site and continuing through the heritage and character of the house and gardens. The brochure then reveals the sophisticated interiors, exceptional facilities, and the prime location within London, creating an aspirational narrative that resonates with high-net-worth individuals.

A suite of supporting collateral, including invites, promotional materials, and digital assets, was designed to reinforce the message of exclusivity and historical significance. The rich, corporate palette paired with elegant visuals ensures that every touchpoint reflects the premium nature of the development.t

The brand successfully highlights Roehampton House as a rare opportunity for luxury living within a historic landmark. By combining heritage-driven storytelling with modern design elements, the development appeals to both local and international buyers seeking an elegant property steeped in history.

Brochure Design • Marketing Collateral