Detox & lose weight in the comfort of your own home.
Homefield Grange ‘At Home Detox & Weight Loss
Sector: Food & Drink • Health & Wellness
Building on the expertise and reputation of Homefield Grange, the ‘At Home’ range of detox and weight loss packages was designed to bring wellness directly to customers. These carefully curated programmes enable individuals to achieve a ‘healthier you’ from the comfort of their own home.
With fresh, organic, and natural recipes forming the core of the ‘At Home’ programme, the packaging design was integral to the project. Sustainability and practicality were key considerations, leading to the selection of kraft food trays and recyclable bottles. These materials were branded in a refined style inspired by traditional nutritional labels, creating a rustic, natural aesthetic while meeting the functional requirements of storage and transit.
The online shop was developed as an extension of the main Homefield Grange website, offering a seamless experience where customers can browse and purchase products, access motivational videos, and receive ongoing support. Designed with user-friendliness in mind, the shop complements the brand’s wellness-focused ethos, making it easy for users to integrate the detox and weight loss programmes into their daily lives.
The combination of sustainable packaging and a supportive digital experience ensures that Homefield Grange’s ‘At Home’ range delivers convenience, quality, and holistic wellness to customers wherever they are.
Brand strategy • Brand Identity • Website Design • UX/UI Design • Email Campaigns • Graphic Design • Packaging • Art Direction • Client Facing
The Homefield Grange at Home logo identity has been created to form a stamp style icon that can be applied across all packaging and gives the products a retail farm shop feel. A bright and vibrant colour palette showcases the nutritional and tasty detox juices, soup and foods that you will be enjoying on your detox.
A range of on-going collateral has been designed, including screen printed outer packaging boxes, a welcome pack, protein ball packaging, supplement and Epsom bath salts packaging labels, social media posts, alongside the main food product packaging. I was also invloved in art directing the photoshoot.
