‘Everyone deserves a second chance’
Supporting women to make positive changes in their life.
Elizabeth Fry Charity
Sector: Not for Profit
The Elizabeth Fry Charity, dedicated to supporting women in the criminal justice system, sought to modernise its brand identity and online presence to better reflect its mission and connect with a broader audience. The rebranding initiative focused on creating a bold and confident visual identity that symbolises the support and encouragement the charity offers to its residents.
Through structured one-to-one sessions and a programme of rehabilitative activity, the intention is to increase women’s confidence and reduce re-offending, allowing, in time, for reintegration into society.
The new website was designed with clarity and accessibility in mind. Prominent features include a prominant 'Donate' button to encourage contributions, and the use of bright colours and bold typography to create an engaging user experience. Clear content and intuitive navigation have contributed to the website's success, inspiring visitors and facilitating increased donations and awareness.
This comprehensive rebrand effectively communicates the charity's dedication to offering second chances and supporting women in making positive life changes. The revitalised identity and website serve as powerful tools in advancing Elizabeth Fry's mission and outreach efforts.
Brand Strategy • Brand Identity • Website Design • UX/UI Design • Branded Collateral
